Stooch®
The student channel
Yellow pages for students.
Insight
How to grow a student database.
Following the launch of *Dayer*, I immersed myself in learning the principles of web and app design, refining my skills to prepare for my next version of the student app. However, I realised that while I worked on the new app, I needed a way to keep growing the database of student emails, to ensure that when the app was ready, I could launch it to an audience already familiar with the brand.
Idea
Stooch = student + channel
I set out to create a comprehensive resource—a database of student-related apps, locations, unions, and other valuable information. But instead of compiling it into a simple list on a Word document or a Twitter thread, I built an ambitious 400-page website, complete with individually designed thumbnails and detailed data. This project not only pushed me to sharpen my design skills to new heights but also laid the foundation for a meaningful connection with the student community, setting the stage for the app’s launch and its success.
Campaign
Free for freshers
With the website complete, my next challenge was driving traffic to it. Drawing inspiration from the success of the *Dayer* hoodies, I made a commitment that every project I undertook would include merchandise in some form. This led to the creation of the *Free for Freshers* campaign. I put together a series of promotional videos, shot and edited to capture attention, designed the merch, and even recorded and edited a jingle that, in hindsight, was far from perfect but added to the campaign’s charm. I launched targeted ads, and to my delight, it was a hit. The campaign resonated with students, driving traffic to the site and solidifying the brand’s presence in the student community.
Customer Acquisition
The student funnel
Although the merchandise was advertised as free, students paid a delivery fee of £6.99. This fee covered both the cost of producing the items—which I created myself using a heat press in my living room—and the shipping expenses. It was a simple but effective model that allowed me to offer value to students while ensuring the campaign remained financially sustainable.
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Outcome
Sold out in a minute.
Thanks to the funnel we developed, we successfully ran monthly drops for this product over the course of a year. The process was simple: run ads to collect emails, send drop details to the email list, and convert those leads into sales. I was responsible for designing every aspect of the campaign—ranging from the clothing and email content to the websites and the entire funnel system—ensuring a seamless and effective strategy that delivered results.
25 ,000+
Subscribers gained
300
giveaways
30,000+
Web visits
0.02
CPC
